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Absolut Vodka launched their Original Vodka in New York 1979, with their aim of standing out from the rest, they stuck to their Scandanavian roots and created a vodka with minimalistic design; a bold title - that’s pretty much all they needed to catch the eye of drinkers.
Although it was launched in New York, it was produced in Southern Sweden, and it still is to this day.
As the years have gone by, Absolut have taken their Original and created lots of different flavoured vodkas, such as Absolut Mandrin, Absolut Cherrys, Absolut Citron and more.
Their super-crisp vodkas are perfect for any social occasion or simply to unwind with at the end of a long day. They can be sipped over ice, used as a base for vodka cocktails or with one of the Mixers that we sell.